Adidas: Inbox First
How do you keep your biggest fans up to date without social media algorithms getting in the way?

 Adidas: Inbox First is an EDM CRM mobile first campaign.
 Adidas: Inbox First is an EDM CRM. Jeremy Scott campaign. Mark “Gonz” Gonzales campaign. All in for my girls campaign. Run DMC campaign. Adidas Originals campaign. Adidas Boost campaign.
 
 

You do it with an old-school email strategy to hit up people with the latest stuff to hit Adidas in Australia. 

And you make sure that you only give them content and products they’re interested in. You also need to trust your data and the insights they give you. And you need to make it surprising every month. 

//A 👟