Ansell: Sexercize App
How do you present yourself as the safest, more reliable, and most fun sexual health brand on the market?
By gamifying sex as an Apple Watch app! To show that your love life is actually a really good workout. It’s a great way to show the healthy, positive side of sex.
The Apple Watch is almost perfect for this.
It’s full of sensors, which means you can track:
- How much energy you burn
- How long you have sex for
- Your heart rate (and set a max. heart rate)
- What your average body BPM is
It’s also small enough to be almost ignored, so you can get lost in your exercise of choice. Sexercise!
This was developed for a pitch presentation and the idea was to partner with a white-label fitness app, to maximise speed to market and return on investment.