BIC 4-Color: Always-on Social
How do you turn something as simple as the classic BIC 4-Colour pen into an always-on social strategy and make it relevant to young fans?

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You do it by developing each colour into a personality that reacts to events, pop-culture, and each other.

And do it in a way that works in all cultures and across all markets, from Bangkok to Berlin.

//A ✍️