#6 Reasons Why Case Study Videos Shouldn’t Be The Cornerstone Of Your First Portfolio

#1 CASE STUDY VIDEOS WALLPAPER OVER THIN CAMPAIGN THINKING AND EXECUTION Lots of case study videos that I see are for small, tactical, or inconsequential things. They’re rarely for big campaign thoughts that execute over time and touchpoints. #2 THE REPLACE A CAMPAIGN AUDIENCE WITH A CASE STUDY AUDIENCE The audience for these videos are …

From many, one. Choosing the right creative concept.

It should be easy, instinctive, and stress-free. How hard can it be to choose the best concept? In my experience, it’s very challenging. It’s also where many tool-kits, processes, and systems defer back to you. However, it’s one of the most critical parts of a successful campaign. And you’re on your own. According to Harvard …

At Berghs

Note: This originally appeared on Berghs site. Here’s a streamlined version (that gives you the vibe of Berghs School of Communication. To crack the code on what sets Berghs apart from the competition Sarah Snavely talks to Adam Horne, Creative Director of Berghs Studio. How would you describe the Berghs’ way of teaching? Adam: It’s …

Online Advertising: Defending Free

Not since Guttenberg’s invention of the printing press has anything done so much to democratised media. From #BlackLivesMatter to The Arab Spring, good ideas, big ideas, can spread freely, all thanks to the free internet. OK. So let’s look at why “free” really is worth protecting. Even if that means championing online advertising. I promise …

Live Muzak: Transient culture and the hysterical search for authenticity

I went to We Love Green on the weekend. A music festival in a beautiful Parisian park that, I kid you not, is usually full of peacocks. I was certainly among the older members of the oh-so-chic, not-so-chalant crowd. And it got me thinking about how the radical changes in how music is distributed and consumed …