Ford: Get the Fiesta Out of There
How do you position Ford’s hippest hatchback to a young audience who cares more about a new phone than a new car?

 Ford: Get the Fiesta Out of There - Website

We also did a pretty fun campaign on spotify:

 Ford: Get the Fiesta Out of There - Spotify Campaign. “Harlem Shake? Is that a drink?"
 Ford: Get the Fiesta Out of There - Spotify Campaign. “Would a harpsichord by any other name sound as sweet?"
 Ford: Get the Fiesta Out of There - Spotify Campaign. “This song is like a billion pushups in my ears"
 
 

You do it by position it as life’s ultimate escape hatch. And creating a series of creepy archetypes that any right-minded young woman would want to get-the-hell-away from! 

And you create a fun campaign on Spotify to take to our audience using the language they understand. The language of music.

//A 🎵