Ford: Go Further Relaunch
How do you relaunch a car brand that just closed all local manufacturing?

 The Ford: Go Further event website - social buzz
 The Ford: Go Further event website - more social buzz
 The Ford: Go Further event website - Mustang launch
 The Ford: Go Further event website - New vehicles
 The Ford: Go Further event website - More new vehicles
 The Ford: Go Further event website - VR research and development
 The Ford: Go Further event website - Vox Pops
 
 

You start with the big guns. And you fly Ford's Global CEO, Alan Mulally (and his amazing tasseled loafers) to Australia for a PR event. 

And you launch the highly anticipated Ford Mustang in Australia.

We developed a live stream for the event, video documentaries and website that reflected the energy and future of the brand.

I was Creative Director on this project. I'm very proud with what our team did on a tight deadline, and a very unhelpful CMS we needed to integrate with.

//A 🚗