Ford: Go Further Relaunch

How do you relaunch a car brand that just closed all local manufacturing?

Ford: Go Further was a large digital and PR project that relaunched the brand in Australia. Lead by Ford’s Global CEO, Alan Mulally it also launched the Mustang to the Australian market. I was creative director on all digital assets - from the website with live-streaming to social media activities. 
Ford: Go Further was a large digital and PR project that relaunched the brand in Australia. Lead by Ford’s Global CEO, Alan Mulally it also launched the Mustang to the Australian market. I was creative director on all digital assets - from the website with live-streaming to social media activities. 
Ford: Go Further was a large digital and PR project that relaunched the brand in Australia. Lead by Ford’s Global CEO, Alan Mulally it also launched the Mustang to the Australian market. I was creative director on all digital assets - from the website with live-streaming to social media activities. 
Ford: Go Further was a large digital and PR project that relaunched the brand in Australia. Lead by Ford’s Global CEO, Alan Mulally it also launched the Mustang to the Australian market. I was creative director on all digital assets - from the website with live-streaming to social media activities. 
Ford: Go Further was a large digital and PR project that relaunched the brand in Australia. Lead by Ford’s Global CEO, Alan Mulally it also launched the Mustang to the Australian market. I was creative director on all digital assets - from the website with live-streaming to social media activities. 
Ford: Go Further was a large digital and PR project that relaunched the brand in Australia. Lead by Ford’s Global CEO, Alan Mulally it also launched the Mustang to the Australian market. I was creative director on all digital assets - from the website with live-streaming to social media activities. 
Ford: Go Further was a large digital and PR project that relaunched the brand in Australia. Lead by Ford’s Global CEO, Alan Mulally it also launched the Mustang to the Australian market. I was creative director on all digital assets - from the website with live-streaming to social media activities. 
Ford: Go Further was a large digital and PR project that relaunched the brand in Australia. Lead by Ford’s Global CEO, Alan Mulally it also launched the Mustang to the Australian market. I was creative director on all digital assets - from the website with live-streaming to social media activities. 

You start with the big guns. And you fly Ford’s Global CEO, Alan Mulally (and his amazing tasseled loafers) to Australia for a PR event. 

And you launch the highly anticipated Ford Mustang in Australia.

We developed a live stream for the event, video documentaries and website that reflected the energy and future of the brand.

I was Creative Director on this project. I’m very proud with what our team did on a tight deadline, and a very unhelpful CMS we needed to integrate with.

//A 🚗