Ford: Go Further Relaunch
How do you relaunch a car brand that just closed all local manufacturing?
You start with the big guns. And you fly Ford's Global CEO, Alan Mulally (and his amazing tasseled loafers) to Australia for a PR event.
And you launch the highly anticipated Ford Mustang in Australia.
We developed a live stream for the event, video documentaries and website that reflected the energy and future of the brand.
I was Creative Director on this project. I'm very proud with what our team did on a tight deadline, and a very unhelpful CMS we needed to integrate with.