Ford: Territory Postcards
How do you promote a seriously reliable SUV to Aussie families who love adventure?

 Ford: Territory Postcards: Year One & Two
 Ford: Territory Postcards: Year Three & Four
 Ford: Territory Postcards: Year Five
 
 

You focus on the thing your competitors don’t have. Like a five year warranty. And you send your hottest prospects five postcards from their future selves.

All with messages about the family adventures they could be enjoying with a SUV that’s still under the manufacturer's warranty.

//A 💌