Driven by curiosity, fear, or money (20XX → 2023)

Ford: Territory Postcards

How do you show that our SUV is the most reliable choice for Aussie families who love adventure?

You focus on the thing your competitors don’t have. Like a five year warranty. And you send your hottest prospects five postcards from their future selves. All with messages about the family adventures they could be enjoying with a SUV that’s still under the manufacturer’s warranty.

Creative CRM postcards send to Ford customers about the adventures they are missing out of
Creative CRM postcards send to Ford customers about the adventures they are missing out of
Creative CRM postcards send to Ford customers about the adventures they are missing out of

This is a project I did as creative director at Wunderman in Melbourne, Australia.

//A 🚙


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