Independence Australia: Steps
How do you best help people living with spinal cord injury?

To launch the campaign on social media we got people to track their walks with their GPS in a way that spelled out letter on a map. All together is reads “Steps for Independence”.

You raise awareness AND money. That's why we created "Steps for Independence" - a charity event where people walk for an hour, counting their footsteps with their smartphones, to raise money for those who can't walk.

It’s a great way to highlight the amazing things we do every day without bodies - running, walking, and moving - without thinking twice about it.

The campaign did extremely well on TV networks, securing more than 600 free spots, reflecting a 1155% return on investment.

44% of event participants cited the TVC for prompting their participation in the Steps for Independence walk. 77% of participants were under 35 years of age - the people most at risk of spinal injury.

//A 🚶‍♂️