Jaeger-LeCoultre: 1 Second Website
How to you position yourself as a luxury Swiss watchmaker in a world where everyone has a more accurate timekeeper in their pocket?

 
 Jaeger-LeCoultre: 1 Second Website. This is where time is assembled.
 Jaeger-LeCoultre: 1 Second Website. Where it almost stands still.
 Jaeger-LeCoultre: 1 Second Website. “Perfection is the child of time” - Joseph Hall
 Jaeger-LeCoultre: 1 Second Website. Antoine LeCoultre started Jaeger-LeCoultre about 5,785,430,000 seconds ago, in 1833.
 Jaeger-LeCoultre: 1 Second Website. Under a sky 13.6 billion years older than humanity.
 Jaeger-LeCoultre: 1 Second Website. “Time is the most valuable thing a man can spend” - Theophrastus
 Jaeger-LeCoultre: 1 Second Website. Our designs unite the past, the present, and the future.
 Jaeger-LeCoultre: 1 Second Website. Creating timepieces that converse with time.
 Jaeger-LeCoultre: 1 Second Website. With an ongoing commitment to hand-crafted excellence. 
 Jaeger-LeCoultre: 1 Second Website. “Time exists so everything doesn’t happen at once” - Albert Einstein
 Jaeger-LeCoultre: 1 Second Website. On June 2015 we’re celebrating 23:59:60 UTC. A leap second.
 Jaeger-LeCoultre: 1 Second Website. To compensate for Earth’s slowing rate of rotation.
 Jaeger-LeCoultre: 1 Second Website. Because the more we know about time...
 Jaeger-LeCoultre: 1 Second Website. The more we have to master.
 
 

You do it by celebrating your shortcoming on a beautiful website.

A site that focuses on the idiosyncrasies of our watches. And the fact that they need to be adjusted manually to handle a leap second.

So we created this website that only existed for a second on June 30, 2015.

//A ⌚️