Jaeger-LeCoultre: 1 Second Website
How to you position yourself as a luxury Swiss watchmaker in a world where everyone has a more accurate timekeeper in their pocket?
You do it by celebrating your shortcoming on a beautiful website.
A site that focuses on the idiosyncrasies of our watches. And the fact that they need to be adjusted manually to handle a leap second.
So we created this website that only existed for a second on June 30, 2015.