Jaeger-LeCoultre: 1 Second Website

How to you position yourself as a luxury Swiss watchmaker in a world where everyone has a more accurate timekeeper in their pocket?

Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 
Jaeger-LeCoultre: 1 Second Website is a project that celebrate Jaeger-LeCoultre’s history of precision watchmaking and the chronological phenomena of the lean second. I was responsible for the concept, copywriting and service design. 

You do it by celebrating your shortcoming on a beautiful website.

A site that focuses on the idiosyncrasies of our watches. And the fact that they need to be adjusted manually to handle a leap second.

So we created this website that only existed for a second on June 30, 2015.

//A ⌚️