Levi's 501: Stay True
How to you remind a whole new generation that Levi's 501 is *the* iconic jean of rock 'n roll?

 Levi’s 501 “Cut Off Your Hands” Poster - Stage Execution
 Levi’s 501 “Cut Off Your Hands” Poster - Outdoor Execution
 
 

Well you could launch a record label and do a photoshoot with the first band you sign - "Cut off Your Hands".

That would be a very authentic start… 

//A 🎸