Levi’s 501: Stay True

How to you remind a whole new generation that Levi’s 501 is *the* iconic jean of rock ‘n roll?

Levi's 501: Stay True Campaign Launch is a collaboration between Levi’s in Australia and Levity, the record label they launched. This campaign features the band “Cut Off Your Hands” and was shot in London. I was responsible for art direction on this project. 
Levi's 501: Stay True Campaign Launch is a collaboration between Levi’s in Australia and Levity, the record label they launched. This campaign features the band “Cut Off Your Hands” and was shot in London. I was responsible for art direction on this project. 

Well you could launch a record label and do a photoshoot with the first band you sign – “Cut off Your Hands”.

That would be a very authentic start… 

//A 🎸