Levi's: Americana
How do you get subcultures to live together?

Outdoor Billboards:

 Levi's Americana - Men's Outdoor Billboard
 Levi's Americana - Women's Outdoor Billboard
 Levi's Americana - Women's Hero Outdoor Billboard
 

Print Design

 
 Levi's Americana - Brochure Cover
 Levi's Americana - 1st Spread
 Levi's Americana - 2nd Spread
 Levi's Americana - 3rd Spread
 Levi's Americana - 4th Spread
 Levi's Americana - 5th Spread
 Levi's Americana - 5th Spread
 Levi's Americana - 7th Spread
 Levi's Americana - 9th Spread
 
 

You do it with an Americana themed costume party.

That allowed us to explore all subcultures, all at once, all in 12 hours, all in front of the camera.

//A