Levi's: Americana
How do you get subcultures to live together?

Outdoor Billboards:

Levi's Americana - Men's Outdoor Billboard
Levi's Americana - Women's Outdoor Billboard
Levi's Americana - Women's Hero Outdoor Billboard
 

Print Design

 
Levi's Americana - Brochure Cover
Levi's Americana - 1st Spread
Levi's Americana - 2nd Spread
Levi's Americana - 3rd Spread
Levi's Americana - 4th Spread
Levi's Americana - 5th Spread
Levi's Americana - 5th Spread
Levi's Americana - 7th Spread
Levi's Americana - 9th Spread
 
 

You do it with an Americana themed costume party.

That allowed us to explore all subcultures, all at once, all in 12 hours, all in front of the camera.

//A