Melbourne University: MBA
How do you reposition one of Australia's oldest and most prestigious business schools in a way that's relevant for mid-career professionals?

 Melbourne University: MBA - “Avoid the perils of short-term thinking” “There’s no chance the iPhone is going to get any significant market share” - Steve Balmer - Outdoor Ad
 Melbourne University: MBA - “Avoid the perils of short-term thinking” “There’s no chance the iPhone is going to get any significant market share” - Steve Balmer - Print Ad
 Melbourne University: MBA - “Avoid the perils of short-term thinking” “In today’s regulatory environment it’s virtually impossible to violate rules” - Bernard Madoff - Print Ad In-situ
 Melbourne University: MBA - “Avoid the perils of short-term thinking” “In today’s regulatory environment it’s virtually impossible to violate rules” - Bernard Madoff - Print Ad
 
 

With a campaign that contrasts recent high-profile business failures with evergreen knowledge, wit and expertise. To make the MBA even more relevant than ever.

I'm super proud of this campaign, it's one of the few campaigns where I got to write and art direct the whole thing. I really enjoyed that. It's not often you get to write more than a sentence or two.

//A 👩‍🎓