How do you reposition one of Australia’s oldest and most prestigious business schools in a way that’s relevant for mid-career professionals?
With a campaign that contrasts recent high-profile business failures with evergreen knowledge, wit and expertise. To make the MBA even more relevant than ever.
I’m super proud of this campaign, it’s one of the few campaigns where I got to write and art direct the whole thing. I really enjoyed that. It’s not often you get to write more than a sentence or two.