Microsoft: IE Immersion Experience
How do you make people consider Internet Explorer to be more than what you use to download Google Chrome?
 

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You do it by emphasising the seamless integration of IE into the Windows ecosystem.

And do it in collaboration with Chinese artist, Liu Bolin.

We challenged web enthusiasts perception of the browser, and framed it as the most immersive web experience on Windows.

Created at a pitch presentation.

//A 👨‍🎤