Warner Bros. Movie World: Halloween Fright Night
How do you create buzz in a culture that doesn’t do Halloween?
You help them visualize the fun they’ll have with a Facebook App that allows people to "Zombify" their profile pic.
And make it easy to share the gory images to friends.
More than 255,000 people Zombified their profile in the weeks before Fright Night.
And we did it six years before Snapchat filters make it easy.