Nestlé Lion: Wild Party
How do you make a campaign that works with cool kids all over the world and drives reconsideration?
Well, you start with a girl in a sumo suit at a costume party and you end up with a massive campaign launched in more than 35 markets.
Targeted to all the screens that 17-22 year old kids spend time on.
This campaign is the best performing Lion campaign in 15 years.