Nestlé Lion: Wild Party
How do you make a campaign that works with cool kids all over the world and drives reconsideration?

 
 

Well, you start with a girl in a sumo suit at a costume party and you end up with a massive campaign launched in more than 35 markets. 

Targeted to all the screens that 17-22 year old kids spend time on.

This campaign is the best performing Lion campaign in 15 years.

//A 🦁