Nestlé Fitness: Granola Launch
How to you launch a new granola with a laser focus on the ingredients and still make it interesting?
GLOBAL TVC's:

 

A whole lot of social media

Nestlé Fitness Granola - Facebook Videos

 
 

You anthropomorphise your ingredients with bright and beautiful stop-motion animation...

This campaign ran across TV and social media to much success in central Europe where the campaign focused.

//A 🥣