When you’re the world’s largest food company, how do you tell the world that all breakfasts have changed?
You do it with a huge global campaign that shares some good news. No matter which Nestle cereal you choose, it’s guaranteed to have wholegrain as its No. 1 ingredient, and to be free of artificial colours & flavours.
This campaign was designed to be modular, so that each of the 65+ countries could customise the messaging hierarchy, and the featured products.
It ran on TV for reach in all countries, and it also ran online, as more targeted executions aimed at very specific influencers.