How do you make a global site for the biggest food company in the world?
You make it thru close consultation and consensus building with each Nestlé region in the globe.
You work with two agencies (one in France and the other in Frankfurt – a whole team of designers (I was creative lead), and round it out with digital strategists, UX experts, and a great commercial team.
You create a modular design, for a global audience, who increasingly accesses information on their phones. You build it on a platform that will scale, grow and that can evolve 5+ years into the future.
You also make it very easy for 65+ countries to customise everything from their language, to their contact details, their product range, and everything in between. You also do it very slowly, and carefully over 18 months.
//A 🌾