Paco Rabanne: Radical Utopia Pitch
How do you reboot a haute couture brand with the legacy and prestige of Paco Rabanne?

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You start by examining the early spirit of the Paco Rabanne brand in the 60s, and reimagine it for the post-modern, post-truth, post-gender, post-cool, post-internet age.

This work was developed as part of a successful pitch that I worked on with the very likeable people at PeopleWeLike.

//A