Strongbow: Strong on Ice
How do you get Australians to reconsider cider over beer as their session drink of choice?

 Strongbow: Strong on Ice - “Ice, Ice, Baby"
 Strongbow: Strong on Ice
 Strongbow: Strong on Ice - “Put your summer on ice"
 
 

By looking at the British habit of drinking cider on ice, we could get Aussie's to look at cider in a new way. This campaign highlighted the serving suggestion of "Strongbow on Ice".

It also used beautiful art direction drive the natural appetite appeal of cider.

//A 🍺