The Big Chair: Big Jobs

How do you position a job site focused on executive jobs?

The Big Chair Big Jobs campaign is a premium print campaign that ran in the most prestigious publications in Australia. It was designed to appeal to ambitious, discerning and alpha professionals. It uses simple typography, minimal design, and simplicity to attract bold candidates. I worked under Jess Harold as an art director on this project.
The Big Chair Big Jobs campaign is a premium print campaign that ran in the most prestigious publications in Australia. It was designed to appeal to ambitious, discerning and alpha professionals. It uses simple typography, minimal design, and simplicity to attract bold candidates. I worked under Jess Harold as an art director on this project.
The Big Chair Big Jobs campaign is a premium print campaign that ran in the most prestigious publications in Australia. It was designed to appeal to ambitious, discerning and alpha professionals. It uses simple typography, minimal design, and simplicity to attract bold candidates. I worked under Jess Harold as an art director on this project.

With a campaign that flirts with the hubris that often comes with high-salary, high-stress, high-prestige jobs and the people that are attracted to them… 

//A 👩‍💼